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Onset Group Events & Marketing

Four divisions and a platform, one destination.

Above-the-line campaigns, below-the-line activations, human resource management and visual communication — plus FIELDForce, our field force automation platform.

Tap a division to see everything it covers.

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ATL

ATL — Above the Line

Mass-media campaigns that build brand awareness — public relations, branding, radio, newspapers, billboards and TV commercials.

  • Public Relations
  • Branding
  • Radio
  • Newspapers
  • Billboards
  • TV Commercials (TVC)
Explore ATL

How every engagement runs

The same five steps, whether it is a billboard campaign, a roadshow or a payroll take-over.

  1. Step 1

    Brief

    We start with your objectives, audience, regions, dates and budget, and agree what success looks like.

  2. Step 2

    Concept

    We develop the idea, the plan and the costing for your review and sign-off.

  3. Step 3

    Production

    Creative, sets, materials, equipment and people are prepared and checked before anything goes live.

  4. Step 4

    Execution

    Our team delivers on the ground, on stage or on air — in Dar es Salaam, across the regions or in Zanzibar.

  5. Step 5

    Report

    You receive a wrap-up of what was delivered, with photos and the details you need for your records.

Airtel team members gathered on stage for an awards moment at Airtel StepUp

Most first-time clients have turned into repeat business.

Airtel StepUp · Event photography

Planning a launch, conference, roadshow or activation? Let’s make it happen.

Tell us the date, the region and the audience — we’ll come back with a plan and a quote.